Thomson Reuters has acquired the business and operations of RedEgg, a provider of media intelligence products for public relations and marketing professionals. The acquisition builds on an existing relationship with RedEgg whose MyMediaInfo media contact database and MyNewsBrief service are already available to Thomson ONE Public Relations and Thomson Reuters InPublic customers, the company said.
RedEgg, which is headquartered in Waltham, Mass., was co-founded by Gaugarin Oliver.
Thomson Reuters said it plans to integrate RedEgg into its corporate services business, and its co-founders Oliver and Eric Hill will join the company and bring their expertise in developing innovative solutions for the public relations markets. Oliver will become global head of public relations services at Thomson Reuters.
RedEgg's MyMediaInfo product offer an intuitive interface with access to date-stamped, current information so clients can effectively tailor their messages to the appropriate influencers in their market, the company said. Currently, more than 1,000 companies in North America rely on RedEgg's MyMediaInfo database as their source of media contacts and editorial calendars. This complements the release publishing capabilities and proprietary news and information sources that Thomson Reuters already offers public relations professionals, enabling them to effectively manage their communication activities, while saving them time and money, according to the company.
Thomson Reuters corporate services business provides more than 7,000 corporations worldwide with information, analytics and workflow products.
"Today's turbulent markets are driving companies to unify their communications more holistically across their public relations, marketing and investor relations outreach," said Steve Roycroft, global managing director of the corporate services business of Thomson Reuters. "As a result, companies are looking for tools to help them develop and distribute their messages more effectively. By integrating RedEgg's MyMediaInfo solutions with our existing capabilities, we are able to provide PR professionals with differentiated, intuitive solutions designed to increase the impact of their communication programs."
"The combination of Thomson Reuters and RedEgg is really powerful for our joint customers," said RedEgg CEO Oliver. "As part of Thomson Reuters, one of the most recognized global brands in the world, our clients will now have access to a broad range of global solutions spanning the entire corporate workflow."
With headquarters in New York and major operations in London and Eagan, Minn., Thomson Reuters employs more than 55,000 people and operates in over 100 countries.